You should if you expect your readers to be normal humans who understand obvious context, and not pedantic HN readers who understand obvious context but delight in nit-picking it anyway.
Who the fuck do you think is the intended audience for an article about an algorithm in `git bundle create`? I spent approximately two minutes of my life trying to figure out where the O(n^2) algorithm was being invoked in such a way that it influenced an exponential.
Exponential was bolded in the same sentence as a big-O. 50/50 troll/author oversight.
