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How generalizable is this outside food? There was the cheating example, but that felt a bit more abstract than the other examples. I wonder if a taxed mind simply makes us craze glucose to keep it powered.

Either way, I think most people could associate with this - if I'm stressed I'll figure I deserve whatever treat. I think part of the problem is the effort and reward aren't linked at all.

If I need to push on something - I try to build the reward in - e.g. Big week of work and I'll buy an LP, or go out, whatever. Then I feel less inclined to grab something unhealthy "cos I deserve it".



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