I know an African woman who used to go to the living room of some lady that charged her 20 pounds for work that she could easily charge 50 for - African hair can take a lot of work. This lady never raises her prices.
But she gets booked full 3 months in advance, and everyone who goes there raves about here and thinks she is ridiculously cheap.
Now, granted, a lot of those clients would disappear if she charged 30 or 40 or even 50. But she could afford to lose a lot of them, and even at 50 she'd still be cheaper than most similar quality competition in the area.
Simple solution to testing the prices? Hold back some time slots and offer a "rush" service to those willing to pay extra. Use a sob story about how this is family time she is giving up for you. Worst case she books slightly fewer slots for a while, and gives up on it.
But she is too scared to even try because she is terrified of customers going elsewhere... Despite the fact that people are willing to schedule 3 months in advance to get their hair done in her living room instead of walking into their local salon the same day.
I know an African woman who used to go to the living room of some lady that charged her 20 pounds for work that she could easily charge 50 for - African hair can take a lot of work. This lady never raises her prices.
But she gets booked full 3 months in advance, and everyone who goes there raves about here and thinks she is ridiculously cheap.
Now, granted, a lot of those clients would disappear if she charged 30 or 40 or even 50. But she could afford to lose a lot of them, and even at 50 she'd still be cheaper than most similar quality competition in the area.
Simple solution to testing the prices? Hold back some time slots and offer a "rush" service to those willing to pay extra. Use a sob story about how this is family time she is giving up for you. Worst case she books slightly fewer slots for a while, and gives up on it.
But she is too scared to even try because she is terrified of customers going elsewhere... Despite the fact that people are willing to schedule 3 months in advance to get their hair done in her living room instead of walking into their local salon the same day.