Without copying, design and implementation and business practices become bundled, reducing my options in a different way. If I like the kind of industrial design Apple encouraged but not the prevalence of non-commodity components or the aggressive deprecation of ports and interconnects or their policies towards independent developers, I can't get the product I want. I'd rather have commodity hardware that's beige and commodity hardware that's shiny and boutique hardware on the market, rather than have to choose one or two. It'd be one thing if Apple were willing to produce a wide variety of price/perf/design selections, but they're deliberately not.