> I genuinely think Google is finished as a search engine for the web.
Google Search is garbage, but highly unlikely to be "finished". Millions of people still find it useful, and Google is adopting "AI" on the results page just like any other "AI" web search service. The reason the UX is not good is, first of all, subjective, and second of all, because Google is in the advertising business, and they've found it more profitable to corrupt their results page and deal with any negative feedback, than to deliver clean results like they did decades ago without the profit.
This is a carefully planned, tested, and executed design decision, just like anything they do on the SERP, and not some arbitrary sign that they don't know what they're doing anymore.
The possibility of a new player disrupting the dominance of a trillion-dollar corporation that has built a highly optimized index of the entire web over decades, by leveraging technology that requires vast resources to run, is highly unlikely. Not impossible, but highly unlikely. Google could improve the search UX tomorrow if they wanted to.
> The only problem is that we don't have a solid contender yet.
Sure we do. Kagi offers a much better UX, and I haven't had the need to rely on external results for nearly a year now. I haven't tried Perplexity, but I imagine it could be good as well, depending on the quality of its index.
But these are relatively niche services catering to an audience that cares about these things. The sad reality is that most people simply don't, and will use whatever search engine is set as default in their browser. Which is why being the default is worth paying millions, and is literally keeping companies like Mozilla alive.
This sounds correct to me. Cory Doctorow wrote explicitly about how Kagi uses Google's own index, but just presents the results in a more useful way, which validates everything that you're saying.
> In other words: Kagi is a heavily customized, anonymized front-end to Google.
> The implications of this are stunning. It means that Google's enshittified search-results are a choice. Those ad-strewn, sub-Altavista, spam-drowned search pages are a feature, not a bug. Google prefers those results to Kagi, because Google makes more money out of shit than they would out of delivering a good product
Google Search is garbage, but highly unlikely to be "finished". Millions of people still find it useful, and Google is adopting "AI" on the results page just like any other "AI" web search service. The reason the UX is not good is, first of all, subjective, and second of all, because Google is in the advertising business, and they've found it more profitable to corrupt their results page and deal with any negative feedback, than to deliver clean results like they did decades ago without the profit.
This is a carefully planned, tested, and executed design decision, just like anything they do on the SERP, and not some arbitrary sign that they don't know what they're doing anymore.
The possibility of a new player disrupting the dominance of a trillion-dollar corporation that has built a highly optimized index of the entire web over decades, by leveraging technology that requires vast resources to run, is highly unlikely. Not impossible, but highly unlikely. Google could improve the search UX tomorrow if they wanted to.
> The only problem is that we don't have a solid contender yet.
Sure we do. Kagi offers a much better UX, and I haven't had the need to rely on external results for nearly a year now. I haven't tried Perplexity, but I imagine it could be good as well, depending on the quality of its index.
But these are relatively niche services catering to an audience that cares about these things. The sad reality is that most people simply don't, and will use whatever search engine is set as default in their browser. Which is why being the default is worth paying millions, and is literally keeping companies like Mozilla alive.