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There is a show run by the government broadcaster in Australia called Mediawatch. It does just that, keeps watch on the news organisations to highlight when they are acting inappropriately.

They did a short segment on the launch of the new iPad this year [0] in which they echoed the sentiments of this article. They were especially critical of the excessive coverage given by the government broadcaster themselves, which is supposed to be particularly careful when it comes to even mentioning brand names in most other contexts (e.g. They never use the sponsors names when referring to sporting stadiums):

"Why on earth, we wondered, did ABC News Breakfast spend nine minutes in all on a bunch of techheads queuing outside a shop with a piece of fruit on it, to buy a marginally updated product that they could have got anywhere?"

[0] www.abc.net.au/mediawatch/transcripts/s3464157.htm (the video and transcript are both here).



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