MSRP is a red herring. Their King Ranch sells just fine at $95k. The problem was and is buyers being gun shy about EVs. The EREV takes away all the excuses. As in the only practical reason to buy an ICE F-150 will be noise.
If you were gunshy about trying out VR. You'd never even worn a pair before and you wanted to give it a shot. Would you be more willing to spend $300 on a Quest or would you rather spend $3500 on an Apple Vision Pro? Now let's pretend we're in an alternate timeline and the $300 Quest never existed. The only option available to you was the $3500 option. Are you still interested in trying out VR?
MSRP might not be the only factor, but it's pretty damn important. Not a lot of people can "risk" $85,000.
>s in the only practical reason to buy an ICE F-150 will be noise.
And the ability to keep the truck at 80 mph without ever worrying about range. Which is why a pure EV truck designed for actual hauling will never work.
Hauling capability is being able to tow safely. Thats the bare minimum. The other big thing is how often do you have to stop for gas. If you are towing a car trailer for example, you have quite a bit of drag. No matter what the power train is, your mileage goes down. Then you introduce things like mountain passes into the mix, and your mileage goes down.
With EV you have to stop and wait to recharge, and at the mercy of the chargers being available.
If battery cells and interfaces were standardized every single gas station had ability to swap cells, then it would work. But we are far, far away from that.
