This article reads like opinions and vibes without a solid grounding in data.
For example:
"Look how much faster you can find Save or Share in the right variant..."
But each variant took me the same amount of time. Or so I think. But that demonstrates the issue: is any of this being measured and analyzed?
My opinion is that much of design is just "convincing opinion wins" (where convincing-ness is often not at all based on measurement of some kind), leading to crappy stuff like ultra flat design and Corporate Memphis.
For example: "Look how much faster you can find Save or Share in the right variant..."
But each variant took me the same amount of time. Or so I think. But that demonstrates the issue: is any of this being measured and analyzed?
My opinion is that much of design is just "convincing opinion wins" (where convincing-ness is often not at all based on measurement of some kind), leading to crappy stuff like ultra flat design and Corporate Memphis.