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"Beautiful" maybe, not "good UX" for sure. Prior to Uber, calling a cab using the phone app was...suboptimal and easier to actually call a taxi company. They also provided much better services, which is what make them stick around.

RH made a lot of investment tool accessible to people that "I just want to buy stock of some company", I used tasty trades for a while, but their mobile app while has all functionality, but realistically you will just look to overview portfolio.



The point still stands. The improvement in "usability" in those three cases did not come from app UI/UX.


It came from adjusting IRL to work with better UI/UX rather than adjust UI/UX to work with existing business processes.



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