Time is money. Ten minutes of daily YouTube ads adds up to 5 hours a month. Premium costs $14, roughly an hour's work at minimum wage. Trade one hour of labor for four hours of free time. That's 48 hours back each year for $168. It's a no brainer. Even if your wage is half of 14 dollars, you would still gain 24 hours back and it would still be worth it.

or install ublock origin and keep your money and the time!

while depriving google of revenue AND costing them money

win, win, win and WIN

Also decreasing the likelihood of content that you like watching gets made? The creator is being paid from that ad revenue too.

if my viewing actively cost the video creators money from me watching I'd probably feel guilty and stop

but this isn't the case, I'm completely cost neutral to them

but it does directly cost Google money... and I'm perfectly fine with that

I'm not making a moral judgement here. I'm talking about sending a signal that this type of content is valuable to make, leading to more content of that type being made.

Or maybe they will move to a platform that respects them. Gotta start somewhere.

They're on YouTube because it's the platform that gives them the greatest chance of success. What other popular video platforms do you know that give you 55% of the ad revenue?

I watch YouTube on many devices through the app. At the time, I was using YouTube music.