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> They insisted the app needed to be simpler, to cater first to incidental users who wanted a quick answer, to be a friction-less path to a feeling of contribution. I don’t believe that’s possible while also serving existing users who value (don’t laugh) the power and nuance of iNat, including, among many other things, the way it doesn’t give you a quick answer, forcing you to consider options when making an identification.

[...]

> iNaturalist the product is fundamentally complicated, and I have watched many, many people bounce off that wall of complexity over the years, even as I’ve seen so many people enrich their lives after they climb over it.

Oof, as someone working on consumer facing creative software, I feel that.

There is some sort of higher calling to making tools that truly teach things to people, augments their mental models and knowledge of the world, taps into their curiosity and creativity - but demands some sort of effort in return.

All those aspirations are kind of "dirty words", as they go against the currently accepted playbook of software that's as "frictionless" and "intuitive" as possible - the goal being a viral product with the potential to gather 10 million users overnight, which requires superficial, immediate results, and not really asking anything from your users unless it fits in a single screen/single tap flow.

Especially relevant in the current context of generative AI, where I've heard some argue that actually expecting people to build skill or knowledge is akin to discrimination, and anyone should be able to generate a novel without knowing how to write, a song without knowing how to compose, a painting without knowing how to draw.





Like so many others, I've gotten into birding in the last few years. I've known so many people who choose eBird over iNaturalist because it's "easier to use". But that's exactly why I don't really enjoy eBird. So many people are just running Merlin, and dumping whatever it picks up to eBird.

There are way fewer observations on iNaturalist, but I know how much to trust every one of them.


I have a hand in some complex e-commerce flows and it’s really difficult. Similar to selecting a cell phone plan, a cable package, or a car trim level with options, but in a different space.

We have all sorts of information that consumers could use to understand what combination of products will give them only the features they want and maximize the discounts. The complexity comes mostly from third-party terms.

But putting even 20% of that information in one screen is just a horrible UX. And guiding them creates rigid journeys that they can’t break out from. This, despite some great UX design talent. It’s just a really hard problem.

Nobody wants users to have to learn all this crap, but protecting them from it means the optimal thing happens only if people choose exactly the right path.




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