1. California changed the rules shortly after Tesla demonstrated their swap station, which practically eliminated the tax credit for battery swap (at the behest of lobbyists for Toyota, who were backing Hydrogen Fuel Cell technology). Specifically, the credit would be prorated by the percent of “fast refueling” sessions a car did, so EVs primarily charged at home received almost nothing while HFCV got the full credit. Building swap capability adds complexity to the car (think about all the fluid connections), which isn’t worth it without credits.
2. It was also around this time that a Model S ran over an anvil (or something) which punctured the pack and started a fire. In response, Tesla added an aluminum battery shield, which further complexifies swapping and was probably the final nail in the coffin.
3. The logistics of storing your very expensive battery (so you could get it back later) basically make the system unworkable. When the Tesla swap station at Harris Ranch (you can still see the former building, next to Harris BBQ, which currently houses the restrooms) was operational, you had to make a reservation some hours in advance so that Tesla could have a pack ready and be ready to take your pack to/from storage.
3a. Gresham’s Law. Without eventually returning the pack to the original owner, there is an adverse selection problem: people with very weak packs will gladly roll the dice on a swap, but those with brand new packs are reluctant. So the average quality of packs in the swap network will quickly decline creating a death spiral.
3b. You could probably fix 3a by leasing the battery (or selling battery-as-a-service) but car buyers mostly don’t like that, especially back in 2013.
In addition to all of that, it just doesn't outcompete recharging in the end.
Even if the swap station got to where it was hoped (no reservation needed, automated, drive in, swap, drive out), you'd have a choice between a ~5 minute stop at a swap station, or a ~10-20 minute stop at a charging station. The swap station is always going to be more expensive since it's inherently more complicated, so you're spending more to save a few minutes. And when you stop at the swap station you can go answer the call of nature and grab a snack while you wait. If you want to do either of those anyway, then visiting the swap station means you'll do the swap, then go do those other things, and probably not save any time at all.
Charging time just isn't that much of an issue at this point. I've been driving a Tesla for a decade at this point, with thousands of miles of road trips around the eastern US, and I've never found myself wishing for battery swap infrastructure. Newer cars charge much faster than mine does, too.
I could potentially see value in a car with a smaller built-in battery for use around town, and an empty space for a larger battery, that you rent from swap stations for longer road trips. Of course, that doesn't work with anything on the road today.
~~Two~~ Three things:
1. California changed the rules shortly after Tesla demonstrated their swap station, which practically eliminated the tax credit for battery swap (at the behest of lobbyists for Toyota, who were backing Hydrogen Fuel Cell technology). Specifically, the credit would be prorated by the percent of “fast refueling” sessions a car did, so EVs primarily charged at home received almost nothing while HFCV got the full credit. Building swap capability adds complexity to the car (think about all the fluid connections), which isn’t worth it without credits.
2. It was also around this time that a Model S ran over an anvil (or something) which punctured the pack and started a fire. In response, Tesla added an aluminum battery shield, which further complexifies swapping and was probably the final nail in the coffin.
3. The logistics of storing your very expensive battery (so you could get it back later) basically make the system unworkable. When the Tesla swap station at Harris Ranch (you can still see the former building, next to Harris BBQ, which currently houses the restrooms) was operational, you had to make a reservation some hours in advance so that Tesla could have a pack ready and be ready to take your pack to/from storage.
3a. Gresham’s Law. Without eventually returning the pack to the original owner, there is an adverse selection problem: people with very weak packs will gladly roll the dice on a swap, but those with brand new packs are reluctant. So the average quality of packs in the swap network will quickly decline creating a death spiral.
3b. You could probably fix 3a by leasing the battery (or selling battery-as-a-service) but car buyers mostly don’t like that, especially back in 2013.