>anyone willing to pay $1200 for a god damn floor lamp would surely pay $1500
Not 100% true. With $1200 it has wider market reach than $1500. There are still people spend $1500 for a floor lamp, but 100% it will be fewer if it was priced at $1200.
Also pricing it too high means higher chance a clone will exist, because they can copy literally 1:1 and price it a little lower.
Another thing in China is they move fast. As long as you have enough money, the time to market is insanely short.
Maybe the sarcasm was lost in translation but a $1200 lamp is out of reach (or out of the question) for most people. A Juicero of lamps. I feel sorry for the guy because in a way you're right, clones of this will be going for $60 on AliExpress, probably built in the same factory with the same tooling.
Not 100% true. With $1200 it has wider market reach than $1500. There are still people spend $1500 for a floor lamp, but 100% it will be fewer if it was priced at $1200.
Also pricing it too high means higher chance a clone will exist, because they can copy literally 1:1 and price it a little lower.
Another thing in China is they move fast. As long as you have enough money, the time to market is insanely short.