Hey HN, I built this as a free side tool for ChampSignal (my main product, a competitive intelligence platform).

I made this because I noticed many people were searching for it on Google.

You paste your website URL, it scrapes it, figures out what you do, who you serve, and what makes you different – then generates a mission statement draft. You can tweak the inputs and regenerate until it feels right.

It uses GPT-5.1 with web search to analyze your site. No signup, no paywall. I'm just hoping it drives some traffic to my main product :D

A few notes: - If you don't have a website yet, there's a "describe manually" option - You can pick different tones (professional, bold, friendly, etc.)

Would love feedback. What would make this more useful?