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Jony Ive is now responsible for HI guidelines across the company?

That could turn out great or horrible. (I'm not sure whether obviously great hardware designers can also be great UI designers.) I'm optimistic for now. Hopefully that means bye bye overt skeumorphism.

(I do think Apple's UIs have in the past always been above average, sometimes excellent. Their fashion choices, however, have at times been horrible. It would be great if Apple could change the second, not necessarily the first part.)



The man's got taste. That's good enough for me. Though I fear that it probably is "bye bye overt skeumorphism", but what if the new ideology is "hello excessive minimalism/removing every last pro feature left"? Let's hope not.

I don't use iCal or Address Book much, so I don't hate that stupid skeumorphism like the rest of the world (I like it though when it's used sparingly and isn't just keep getting in your way)...


The man's got taste.

That was true of Jobs as well... but holy crap, have you seen his yacht?

Unfortunately, good aesthetic judgement in one area doesn't always carry over into other areas, even those that seem closely related. Human-machine interfaces have a functional aspect that can't be handled by dashing off yet another homage to Dieter Rams. Ive hasn't yet shown competence in this aspect of design.


> That was true of Jobs as well... but holy crap, have you seen his yacht?

On the other hand, have you seen the designs the approved for the future HQ?


To be honest, the new HQ design looks both bombastic and anonymous to me. I especially wonder what it's going to look like from ground level; I have a sneaking suspicion that the circular facade is going to make it look like you're at the back of the building no matter where you are. But it's very hard to judge these things in advance from a few illustrations.


Yes. If design is language, the new Apple HQ's architecture speaks of an encircled army camp, bulwarked against any possible engagement with the world around it. Every visual feature is defensive in nature.

It's the sort of place where I'd expect a zombie movie to finish up, not where I'd expect people to be inspired to create great things. It belongs in Pyongyang, not Cupertino.


Though I fear that it's "bye bye overt skeumorphism" for sure, but maybe it's "hello excessive minimalism/removing every last feature"? Let's hope not.

Well said. Ive's aesthetic has certainly worked for the hardware line. Even if for nothing else than just the novelty of seeing what they'll put out, I'm delighted to see him take over all HI.


I agree - we don't really know anything about Jony Ive as a UI designer. The skeuomorphism will probably be toned down, but I have a hard time believing he will follow Microsoft's lead by copying Metro. Windows 8 and especially Office 2013 are really exposing Metro's weaknesses as a desktop paradigm.


I hope it breathes some life into iOS. I feel like Cupertino is still thinking people are beating the "iOS is way more pretty than Android" moniker to death when it hasn't been true for a while, meanwhile, I understand it's an opinion, but I don't think iOS has aged as well.

Toning down overt skeumorphism is just the start.




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