The reason a tech company exists isn't solely your convenience. They need to find different ways to bill you, so they start by collecting telemetry. If their offering is a multi-tenant situation from their backend, then they need to address the noisy neighbor problem, thundering herd, abuse detection... The more programmable the product is, the heavier impact these tools have, and at some point, it gathers the attention of the state. They are not bullied, the tech companies are not the victims here. You are, as a customer, because you're lured in with generous free tier offerings first and you're locked in over time, and when the inevitable comes you either 1) Consider migration 2) Accept the vendor lock-in to whatever degree that feels comfortable to you.