I would put it all on cookies. No third party cookies (at all) - good. JS and CSS and even autoplay video is fine as long as there are no third party cookies.
That would make the Small Web bigger but it would get to the main point. I'd be fine with a site like the New Yorker that has more bells and whistles be included as long as I could experience it without a tracked ad from DoubleClick.
Right now any serious outfit simply cannot be included in the Small Web but we really need companies there.
Totally agree. I run a few professional websites/apps that deliberately avoid tracking technologies. They only use first-party session cookies and minimal server logs for operational purposes.
Interestingly, I’ve noticed that some users find this suspicious because there's no cookie banner ! People may have become so used to seeing them that a site without one can look dubious or unprofessional. And I'm pretty sure some maintainers include them just to conform with common practice or due to legal uncertainty.
Maybe a simple, community-driven, public declaration might help. Something like a "No-Tracking Web Declaration". It could be a short document describing fair practices that websites could reference, such as "only first-party session cookies", "server logs used only for operational purposes", etc.
A website could then display a small statement such as "This site follows the No-Tracking Web Declaration v1.0". This might help legitimate the approach, and give visitors and operators confidence that avoiding usual bells and whistles can actually be compliant with applicable regulations.
That would make the Small Web bigger but it would get to the main point. I'd be fine with a site like the New Yorker that has more bells and whistles be included as long as I could experience it without a tracked ad from DoubleClick.
Right now any serious outfit simply cannot be included in the Small Web but we really need companies there.