> CVEs are, for whatever reason, like the only thing on the planet that people seem to have a problem with when they receive a name. i am not sure why.
What, you guys talk about books based on their “title” instead of just memorising the ISBN of each book? Pssh, count me disappointed!
It's certainly marketing, but it's prosocial: there's no scarcity of names, and "copy.fail" is much easier to remember and talk about than "CVE-2026-31431".
Probably to some extent it is marketing, but generally it has to do with significant bug finds to get the message out to the people who need to apply patches and/or be informed. Heartbleed, Log4Shell, etc.
Very few CVE’s get names dedicated to them like this, because usually when they do - it is very serious, as in this case.
Giving catchy names for bad exploits has been a thing for a while. Probably to make sure it's easy to reference and make sure you're patches as opposed to passing numbers around. Heartbleed, Shellshock, BEAST, Goto Fail, etc