Failure as part of the hustle is not a learning process in the same way as a failed startup is. Sure, you can learn something, but if you aren't getting rejected often in sales, you're simply not trying hard enough.
That view isn't totally unreasonable in the context of an established product with proven product-market fit. But it is incredibly dangerous when what you're selling may have no value at all. This guy is definitely too early in the process to be testing the hypothesis, "Hey, maybe I'm just not enough of a dramatic stalker." And if he did want to test that he shouldn't start by doing it with such a high-value target.
