For those who want to avoid this crap, there's a simple solution: come to Xubuntu. You can avoid spyware and at the same time get a simple, straightforward desktop UI without any modern "tablet" or "phone" UI flourishes: http://i.imgur.com/6fF0C.png
But the point is the fact that Canonical made the decision to enable this by default breaks my trust in them. What are they going to do next? How am I going to monitor to make sure I know what I need to remove/disable/opt-out of next? If I choose an Ubuntu variant how do I monitor them to check that they aren't adding any of the parent undesirable features.
That is why when I decide to change from 12.04 it will almost certainly be to another distro. Maybe I need to give the parent distro a try (Debian).