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It's typecasting, basically. You perform well in one role and that's the role everyone will ever see you in. Until you grow a beard, wear tons of makeup or go completely avant-garde in your next role.

Which, ironically, is what a lot of founders of startups do and sometimes the world doesn't except that role, or you clash with your co-workers, or you approach with the wrong method (unsuitable for what's at hand anyway) and the project suffers. Which is why most fail.

Do what works for you. Which sounds easy when you really know you, but when you only know you through others, things get a bit more complicated.



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