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> The current owner will provide written instructions on how he earned $100K in a year to the new owner.

LIMITED OFFER: Buy snake oil instructions for growing your own snake oil business.



Its fairly typical of the sites that are sold through Sitepoint and the like. The business peaked in 2006 and revenues fell for two years running - so it started declining before the owner fell ill.

It looks like it is recovering in the first two months of 2009, but it could also be a spike.

It also looks like it needs a fair amount of work to make that much money. So you pay somewhere between $120,000 and $160,000, give up your current job, take the risks entailed, work hard and you might make $100,000+ a year in revenues (not profits!). That does not sound like such a good deal.

In general, the difficulty of verifying the profitability of small sites means that no one will risk paying a high multiple for them. No one with a decent site will sell it at a low multiple, so if it is for sale, expect it to have poor prospects.




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