First observations? Lots of photos of babies & kids. Looks almost like a political campaign scrapbook.

Wondering if the use of sans was meant to similarly imply some sort of warmth. The conversational tone of the text, the babies, the font choice. The very idea of having an interactive photo book in the first place. I mean...I can understand people finding it a bit ridiculous. In fact, I self-identify as Catholic and I find myself chuckling, but at least every part of this site feels like a choice.

Oh, also? Looks like there is some sort of catholic analytics service run out of Vatican City? http://analytics.catholica.va/