Indeed, everything I've seen recently points to FF as having a slim lead over Chrome. It's just that for many of us, the last time we used FF was right before we switched to Chrome, so our perspective is frozen at that point.
Browser
Google Chrome 25.0.1364.97
Memory
Private Shared Total
3,950,040k 12,805k 3,962,845k
Virtual memory
Private Mapped
4,728,936 k 937,320 k
This is with 18 tabs and ~20 extensions. Chrome isn't really light on memory usage anymore. 1.5GB of that is split between Google Reader and the Spotify web player though, anything Javascript heavy seems to use an absurd amount of RAM after it's been left open for a few days.
Unfortunately, reputations stick.