Because you may be pissed off enough to shun their current offerings? I refuse to buy anything from Ubisoft after the debacle that was Silent Hunter V - partially because their always-on DRM didn't always work and left me unable to play my single-player game, and partly because the game itself was so bug-ridden there was no point anyway.
Ubi's obsession with piracy (the CEO famously claims only 5-7% of games are paid for) and their lack of attention to the part I'm actually interested in, the game, has probably cost them a few hundred bucks by now.
Of course, but those are more diffuse and long-term issues, which EA finds it convenient to ignore right now. Just as all companies which burn their user base in service to short-term profits do.
Ubi's obsession with piracy (the CEO famously claims only 5-7% of games are paid for) and their lack of attention to the part I'm actually interested in, the game, has probably cost them a few hundred bucks by now.