why would you suddenly become interested just because some percentage of the general public is?
Not feeling left out, conversational one-upsmanship (upspersonship?), being able to intelligently banter with strangers who are reading the same thing (since it's so popular), ...
Not feeling left out, conversational one-upsmanship (upspersonship?), being able to intelligently banter with strangers who are reading the same thing (since it's so popular), ...