> Also I don't really buy the "I've never in my life click on a website".
No, really, a lot of people just don't ever click on ads. They don't even really see the ads. There are sometimes parts of websites that I subconsciously filter out because I'm used to seeing ads in that area or they've made that bit look a bit too much like an ad.
For more extreme view-points there's the Boulder Pledge, and some people really do see any form of advertising as a type of spam. Like I say, this is a minority extreme viewpoint, but it does exist.
How's that for extreme: even if I originally wanted to buy something, if I EVER see it advertised, for me this means I'll be paying extra for that advertisement, so I look for a similar, alternative product. Especially if it's TV advertisement, these things cost A TON.
"Most people that say are not influenced by ads actually are even if they don't even notice.
And I'm confident that most of the people that are using adblock are not in that minority."
Is it not then their choice whether to view advertising? If they know it's likely to affect them, even just in terms of subconscious brand awareness, and don't want that to happen?
"If you are not influenced by ADS because advertisement has no effect on you so much that you don't even notice why bother blocking them out ?"
Popups, popunders, animations, annoying noises, things that get in the way, try to grab your attention.... All sorts of horrible annoyances. Also unintended consequences - I had genuine trouble finding a download button on a website a little while ago because they'd used a bright, perky-looking graphic that hit my mental ad filter. I really couldn't see it for a couple of minutes.
No, really, a lot of people just don't ever click on ads. They don't even really see the ads. There are sometimes parts of websites that I subconsciously filter out because I'm used to seeing ads in that area or they've made that bit look a bit too much like an ad.
For more extreme view-points there's the Boulder Pledge, and some people really do see any form of advertising as a type of spam. Like I say, this is a minority extreme viewpoint, but it does exist.