" In a separate announcement, GeoCities posted a net loss of $8.4 million, or 27 cents a share, for the fourth quarter ended, compared with losses of $3 million, or 14 cents a share in the year-ago period. Revenue for the three month period rose 341 percent to $7.5 million. For the year, the company lost $19.8 million, or 71 cents per share, compared to a net loss of $8.9 million, or 44 cents a share, in 1997. "
and bought for $3.57 billion... With 19 million unique visitors per month, or 228 million per year, you'd need to generate revenue of $15 from each of those _visitors_ on average to just return the investment... (not accounting for the losses)
The good ol' economic sense of the 90's... That said, hindsight is always so 20:20.
Ah Instagram, Facebook, twitter, tumblr... You really think that all the google ads you've seen in your life (let alone on a given site) add up to a return of $15? I'd be much more likely to give geocities $15 for a premium account than I would be to ever click on an ad.
This space can be lucrative, but every success is over the bodies of many failed companies. This phase we're in now is equally silly.
> I'd be much more likely to give geocities $15 for a premium account than I would be to ever click on an ad.
I really wish this was a more common attitude.
You could make it happen for less than $15. At a value of $1/CPM to a website owner displaying one ad. $5 would cover one user for ~5,000 page views. ~10,000 page views taking into account the 50% of users using adblock today, value equal to double.
Imagine you pay $5 for every 10,000 page views on previously adverted sites and the money was distributed among those websites you visited.
I don't understand why ad-driven companies don't offer an option for premium. I would lobby hard for Facebook if I could pay to preserve my privacy and not see ads.
and bought for $3.57 billion... With 19 million unique visitors per month, or 228 million per year, you'd need to generate revenue of $15 from each of those _visitors_ on average to just return the investment... (not accounting for the losses)
The good ol' economic sense of the 90's... That said, hindsight is always so 20:20.