The video was very good here is what I wrote down from it:
- Pricing page with 4 plans. Try to price each plan to a different customer in your targeted market what it is worth to them, not what it costs you.
- Annual billing: Ask via a 1 time special email after the person has started using it and likes it
- Have live chat to make more sales
- Email more during the trial period at least 6-8 times in the first month
- Offer a free month "course" via email, on the 4th email or so start working in how your product solves the pain/problem.
- Send a "rescue" email if the person seems like they have become busy and might fall away
- Some bigger organizations will want a sla & support agreement even if it is just you already working on the system fixing things anyway.
- Offer a Service Level Agreement if someone asks for it, charge more ask for a 1 yr commitment
- Offer a support / maintenance contract, ask for a 1yr commitment on the regular fee to lock customer in.
- Offer industry options, HIPPA, etc charge more
- Practice saying "I can do that with a 1yr commitment" when customer ask for something special
- Highly consider getting errors and omissions insurance
- Don't negotiate sales based upon your cost. Don't even mention your cost it is not relevant. What matters is how much the customer will 'save' or 'make' with your product.
- Pricing page with 4 plans. Try to price each plan to a different customer in your targeted market what it is worth to them, not what it costs you.
- Annual billing: Ask via a 1 time special email after the person has started using it and likes it
- Have live chat to make more sales
- Email more during the trial period at least 6-8 times in the first month
- Offer a free month "course" via email, on the 4th email or so start working in how your product solves the pain/problem.
- Send a "rescue" email if the person seems like they have become busy and might fall away
- Some bigger organizations will want a sla & support agreement even if it is just you already working on the system fixing things anyway.
- Offer a Service Level Agreement if someone asks for it, charge more ask for a 1 yr commitment
- Offer a support / maintenance contract, ask for a 1yr commitment on the regular fee to lock customer in.
- Offer industry options, HIPPA, etc charge more
- Practice saying "I can do that with a 1yr commitment" when customer ask for something special
- Highly consider getting errors and omissions insurance
- Don't negotiate sales based upon your cost. Don't even mention your cost it is not relevant. What matters is how much the customer will 'save' or 'make' with your product.