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> it blurs the line between the "content" of my inbox and advertising

Yeah. They used to automatically file non-spam promotional emails into a separate folder where you could safely ignore them, but now they just go into your regular inbox! Money-grabbing so and so's.

(...is what you'd be saying if this feature were being eliminated rather than introduced...)



I'm sorry, but this blog post is suggesting I should have a big shiny button at the top of my email inbox that will show me "Promotions" from Google Offers and Zagat (also owned by Google). That rubs me the wrong way.


> a big shiny button... that will show me "Promotions" from Google Offers and Zagat

No. It files all your emails that it classifies as promotional but non-spam. That won't include Google Offers and Zagat if you're not subscribed to Google Offers or Zagat (for me, it's mostly events & careers newsletters). It's just an auto-categoriser (a new UI for smart labels), it doesn't invent new emails that weren't there before.

Several people in this thread have already explained this. If you don't believe us, go to gmail and switch to the new view - there doesn't seem much point in doing competing close-readings of a short blog post when you can see how it works first hand...




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