I keep thinking that logistics is THE issue here. I understand all the comments criticizing the idea, but the idea is awesome! Who would not say otherwise? Pick up laundry? Amazing! I want it now!
But the question is on the margins and prices. Sending a truck around is no joke and it costs money. You clearly see it because Prim drops USD 10 after the first bag. That is huge (40% discount guys).
How would I go about this? Create a scheduling service. Tell people their price drops if they find other people in the neighborhood. Tell them you make it cheaper if they schedule a day of the week. Reduce the requirement. 1 bag is big for a single person, but maybe half bag no, and what about if you say, ok, if you find another half bag 0.5 km from you we come anyway?
Look at this 2 dimensions: price and quantity. You can reduce price, you can reduce quantity (the half bag), you can reduce both. Then apply these 2 dimensions to a group purchasing model. You get benefits all over the place: incentive for customers to invite other customers, no risk in running on negative margins and better deals with the laundries.
You really can play a lot with this once you look at the real aspect of the problem, which is logistics. I would love to hear your comments on this guys, this is an issue many similar start ups face.
But the question is on the margins and prices. Sending a truck around is no joke and it costs money. You clearly see it because Prim drops USD 10 after the first bag. That is huge (40% discount guys).
How would I go about this? Create a scheduling service. Tell people their price drops if they find other people in the neighborhood. Tell them you make it cheaper if they schedule a day of the week. Reduce the requirement. 1 bag is big for a single person, but maybe half bag no, and what about if you say, ok, if you find another half bag 0.5 km from you we come anyway?
Look at this 2 dimensions: price and quantity. You can reduce price, you can reduce quantity (the half bag), you can reduce both. Then apply these 2 dimensions to a group purchasing model. You get benefits all over the place: incentive for customers to invite other customers, no risk in running on negative margins and better deals with the laundries.
You really can play a lot with this once you look at the real aspect of the problem, which is logistics. I would love to hear your comments on this guys, this is an issue many similar start ups face.