This is pretty neat. I didn't know the new Arduino would have WiFi and bundling with that service (Temboo) makes it look like it shouldn't take much to get a lot of common things working. It's a nice step in Arduino's evolution.

FTA: "Don’t know what an API is or how to use one? Don’t worry. You don’t need to."

How many people are there who tinker with an Arduino, but don't know what an API is?? Reading this kind of stuff just makes me feel like its not targeted to me.

A LOT of artists are learning hardware and no high level scripting or concepts. They know how to get LEDs and servos to react to you but have no clue what an object really is.

How does one buy one of these? I live in the U.S. and visited a handful of the designated USA distributors but couldn't find a site that had one.

Unfortunately they're not expected in the U.S. until around Sept. 30.

This looks cool, can't wait to rig up a display (maybe a flashing light) for the office whenever a new customer signs up!