I can only speak anecdotally here, but in my experience as an IOS contractor if blackberry had doubled down on enterprise buyers, it wouldn't have mattered. Top executives were buying iphones despite the enterprise features, and they were forcing their internal IT departments to make room for them. It's also the reason that so many enterprise apps are made for iphone while android is ignored, the top brass want to see their companies app on their smartphone.
This. Not to mention anecdotally the ego contests involved (e.g. my friend is on the board of Big Name Cultural Institution and they have a really nice iOS app). Of course, Big Name Cultural Institution has a budget 10x yours. But really having an iPhone app was a status symbol. It has since become a critical business need but back in 2010 it was mostly about board member's egos.
This is correct. As someone who was programing a "mobile website" targetting the company's fleet of blackberries, it was clear the blackberries days were numbered. A fortune 500 company blackberries were king, but my boss made sure that we testing on ios/andriod as we starting to see non blackberry phones at work. The non blackberry phones were from higher ups who could push for support.
