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I see a whole slew of vertical integration opening up here:

* export to LaTex

* export to an electronic academic paper format that supports bibliography (paper writing meets 'blogging')

* creation of an academic journal platform that is entirely electronic. License it out to universities and other academic bodies.

* gather those university/body-specific channels into a user platform where users can subscribe to channels and topics.

* integrate the peer review process through solid user authentication. Think reddit-like voting system, but taking credentials into consideration. There are basically three levels: Standard user, User with credentials in the field endorsed by at least one academic body, User that has been chosen as a peer reviewer by the academic body for that specific paper.

* Enable annotations that can be filtered using these levels.

* have iPad, Android Tablet and Kindle reader apps where users can subscribe

Imagine how fearsome this would be to established journals once it gets traction through some universities. Imagine how much more universities could engage their students in the academic process right from the get go.



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