It has to be a registered trademark, not just a trademark.

Incidentally, I am now offering trademark registration for the low, low price of 1 upmod.

Post a comment, and I will give you a unique registration number... or you can just pick one yourself.

The aliases are great, but Facebook is promoting a goldrush mentality that will lead to squatters and lots of unhappy people.

I also don't like the way that journalists are being paid off with advance, special access. It's certainly going to up the fluff content of future stories about Facebook and its founders and senior execs:

http://www.techcrunch.com/2009/06/10/facebook-vanity-urls-jo...