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Thanks for the insight.

Every major publication runs a piece just like this every few years. The exotic countries and methods always differ somewhat, but the formula is always the same. It's the pseudo-intellectual version of the filler/cover-baitait articles on new ways to become heart healthy, or inventions that will change the world, usually done well in advance and saved for slow news-weeks.

Not that the subject matter isn't of value, but it's always oversimplified, and oversold.



Sorry, typed that one out on a touchscreen and blew it. "baitait" = "bait"




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