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sejje
on Oct 19, 2013
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A Penny Saved: Psychological Pricing
I'm not sure. I also do this, but maybe something is happening, even to us, subconsciously.
Maybe the effect goes away if we walk away and remember the price as $80, though.
Semaphor
on Oct 19, 2013
[–]
I think one effect might be that when you don't look to closely at something, and later remember the price being just what's before the decimal separator.
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Maybe the effect goes away if we walk away and remember the price as $80, though.