Yeah, how about fighting for users' privacy rights and spark an inevitable years-long court battle all the way to the Supreme Court and not taking NSA's bullshit? They have the funds to do so. They're possibly the only company that could stand up to the government in addition to banging enough pots and pans simply by putting up something on their homepage to alert users as to what they're fighting for.

But they won't. Continued and uninterrupted profits are too important.

They do to an extent they can. They fight for more transparency (http://gigaom.com/2013/08/22/google-and-microsofts-plea-on-n...) and fund organizations such as EFF.

You have to understand how US law works. If you are not an injured party, you can't sue the government for it. In other words, Google cannot sue the government for the injury government is causing to you. What they can do, however, is claim an 'injury' on First Amendment grounds, reasoning that their free speech is limited when they cannot disclose that John Doe is being surveilled (and thus John Doe is being injured). They do that with the hope that with transparency John Doe will have the information necessary to sue the government.

Yahoo! did try to fight. If they can attempt I'm sure Google could put an even bigger fight. Not to mention they have money for lobbying in Congress.

Their obligation to their shareholders actually means that their uninterrupted profits are too important.

Google's share structure[1] means this isn't actually the case at all.

[1] http://business.financialpost.com/2012/04/13/new-google-stoc...