I knew it existed, but the claim was that Windows 8 sold poorly with the $40 promo, which I couldn't find any backing for. The only reference I could find for Win8 sales around that time said that "Upgrade sales [are] outpacing those of Windows 7 at the same point in its lifecycle": http://arstechnica.com/information-technology/2012/11/window...
The promotion has long since ended.