>in terms of what everyone understood to be banner ads in 2005.
Everybody understood banner ads then in exactly the same as they understand them now. Ads in a banner. Banner ads never had to be "crazy, flashy, graphical doodads flying and popping," and you never needed a banner ad to do any of that.
Mayer isn't actually saying the two things are the same either, because she uses two different, complete sentences.
Isn't a banner ad an ad embedded in a page full of content? This is the actual content for a specific search, so I'm not sure how it constitutes a banner ad.
Everybody understood banner ads then in exactly the same as they understand them now. Ads in a banner. Banner ads never had to be "crazy, flashy, graphical doodads flying and popping," and you never needed a banner ad to do any of that.
Mayer isn't actually saying the two things are the same either, because she uses two different, complete sentences.