I agree. It's a surreal combination of front-end polish (I'm sort of amazed) and difficult multi-step DIY installation(wtf?). I'd buy a desktop version or subscribe to a hosted version right now, but I don't want to deal with all that crap if I'm paying someone for an application. (If it's open source like Wordpress or something, fine. I'll deal with settign up my own cron jobs and creating databases.)

I hope it does well though, so that it will be worth his time to develop a desktop platform or something I can just purchase from the Apple App Store. (Hopefully both.)