The patent troll behind this, Eileen Shapiro, has a book on management on Amazon. Laughable. http://www.amazon.com/Fad-Surfing-Boardroom-Managing-Instant...

I'd also like to point out that she's on the Board of Advisors for marketing/PR agency HB Agency: http://www.hbagency.com/about-us/board-of-advisors/