I think people get into rhythms and follow the script they've learned. This plays out in the large and in the small. We've all probably had multiple arguments where A says one thing, and B automatically retorts in defense rather than thinking about what we're talking about or even just letting it go. I think a lot of marriages run like that.
People unfortunately think a well spoken response is the same as a truthful response. If the PR flack or representative or CEO seems otherwise calm and unflustered - smooth - then that serves the "reasonable response and explanation" part of that scenario's script.
"...
"It's old news."
Anyone older than 22 or so who doesn't recognized that as a time-worn and common tactic hasn't been thinking critically.