But how many people are going to be interested in a crypto product which is unproven? Sure, perhaps a few technical types will give it a whirl, but most people just want something that works. If I'm in the market for something like this I'm certainly not going to use a product with a big disclaimer stating "Hey, we don't really know if this works yet, but help us test it out!" This is mission critical stuff, not some new URL routing framework.
I suppose that's fine as long as your target market is techies, but that is pretty limiting. Also, BTC is pretty unproven and, with massive volatility, unsustainable. If it doesn't improve it will never gain wide adoption.