Yep, a jackass who'd rather lose money than face. It's a value decision that we may not agree with in this case, but it's a legitimate value decision for him.
I'd regard this as having three areas you'd "score" to decide: Financial impact on me, Personal impact on me (including reputation), impact on others. If "impact on others" is a non-issue for you and the personal financial impact isn't much compared to your personal wealth, you could easily make your decision on something like this based entirely on ego.
Not caring about the impact on others may be a bit sociopathic, but there's nothing criminal about that and in fact there are quite a few very successful CEOs and financiers who just don't give a rat's ass about the little people.
I'd regard this as having three areas you'd "score" to decide: Financial impact on me, Personal impact on me (including reputation), impact on others. If "impact on others" is a non-issue for you and the personal financial impact isn't much compared to your personal wealth, you could easily make your decision on something like this based entirely on ego.
Not caring about the impact on others may be a bit sociopathic, but there's nothing criminal about that and in fact there are quite a few very successful CEOs and financiers who just don't give a rat's ass about the little people.