This is why Facebook is buying other companies because people are migrating away from Facebook.
One flaw Facebook has, when everyone's been on it for years they collect hundreds of friends from random old parts of their life. This waters down the experience because random people you barely know posting all the time turns your feed into something less interesting.
Toss in more ads combined with old acquaintances, and distant family members and you have a spammy feed.
Plus advertisers are mad because they invested in broadening their reach only to have it taken away from them unless they pay to promote.
A new social network is a fresh social network, void of your parent's family friends and clothing companies you no longer care about.
Facebook is myspace all over again.
The most telling decline stat, my older sister who is a soccer mom and was obsessed with Facebook for years recently told me, "we don't really go on Facebook anymore, we use instagram."
uh-oh, it's the non-technical family member indicator. She was the last one of us to get a smartphone too.
That's why Facebook is buying other internet properties. Because their's is on the decline with actual engaged users, their stats might show new users joining quickly, those are probably bots, spammers, and foreigners. Facebook's future is a universal login tool and a place to see you're great aunt's inspiration quote spam.
You realize that at the same time as the occulus rift purchase they announced one billion mobile users, right? No one is moving away from facebook. Everyone has anecdotes but the financial filings have real numbers. They may not be growing at the rates they were in the past, but that was inevitable.
One flaw Facebook has, when everyone's been on it for years they collect hundreds of friends from random old parts of their life. This waters down the experience because random people you barely know posting all the time turns your feed into something less interesting.
Toss in more ads combined with old acquaintances, and distant family members and you have a spammy feed.
Plus advertisers are mad because they invested in broadening their reach only to have it taken away from them unless they pay to promote.
A new social network is a fresh social network, void of your parent's family friends and clothing companies you no longer care about.
Facebook is myspace all over again.
The most telling decline stat, my older sister who is a soccer mom and was obsessed with Facebook for years recently told me, "we don't really go on Facebook anymore, we use instagram." uh-oh, it's the non-technical family member indicator. She was the last one of us to get a smartphone too.
That's why Facebook is buying other internet properties. Because their's is on the decline with actual engaged users, their stats might show new users joining quickly, those are probably bots, spammers, and foreigners. Facebook's future is a universal login tool and a place to see you're great aunt's inspiration quote spam.