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"If you're an entrepreneur, there are millions if not billions of people who are on the cusp of becoming your target market..."

US entrepreneurs have a shot, but they'll be a day late and a dollar short in many of the more developed international markets right now. Especially in Asia, where local equivalents to all of these majors services have been around for about as long as Alibaba has. Not every market is as dominated by a handful of major tech giants as China's (Alibaba, Tencent, etc.). But most markets with widespread internet coverage and smartphone usage have their domestic megaplayers.

That's not to say these markets can't be penetrated. But we should realize that the world hasn't exactly held its breath waiting for our tech's arrival. It's been busy.

I agree that the US media haven't done much to cover these markets. But a lot of people who've done business overseas, particularly in mobile, have experienced them. American entrepreneurs have had the luxury to focus exclusively (or at least predominantly) on the American market for decades, because it's a huge and affluent market. But I agree; there are enormous opportunities abroad. Not many of them are blue oceans anymore, though.

One enormous challenge with developing technologies for truly global audiences is that the infrastructure, culture, and socioeconomic reality of most countries varies enormously. There isn't a homogeneous global consumer base, so much as a global consumer base fragmented by local idiosyncrasies. Navigating these is tricky, but worthwhile.



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