I like how Colin broke it down into "setting up" and "finding", the two sides of a use-case scenario.
Since you mentioned delivery riders and ambulances, would you expect (hope) them to be part of your user base? Say a customer / patient is a user ... does the business / hospital need the app, or does the URL you send give them what they need as-is?
Either way, I expect you'll want to (or already have) reach out to businesses, hospitals, police, etc to spur adoption (or at least let them know what it is and how to use it).
Such outfits (on the finding end, with a definite interest in successful use) will also be looking at your website to determine what you do, how it works, how they'll use it, etc.
If you can, create some demonstration videos of how it works. Ideally with actual people in a scenario like you describe. If a 45 second clip can demonstrate what you described above, that could be very helpful in getting people to adopt.
Can you get any insight / partnership / knowledge share from FedEx, UPS, DHL, etc? I'm sure they've operated in Kenya for a long time, and have spent lots of brainpower on figuring out efficient locations and routes.
Since you mentioned delivery riders and ambulances, would you expect (hope) them to be part of your user base? Say a customer / patient is a user ... does the business / hospital need the app, or does the URL you send give them what they need as-is?
Either way, I expect you'll want to (or already have) reach out to businesses, hospitals, police, etc to spur adoption (or at least let them know what it is and how to use it).
Such outfits (on the finding end, with a definite interest in successful use) will also be looking at your website to determine what you do, how it works, how they'll use it, etc.
If you can, create some demonstration videos of how it works. Ideally with actual people in a scenario like you describe. If a 45 second clip can demonstrate what you described above, that could be very helpful in getting people to adopt.
Can you get any insight / partnership / knowledge share from FedEx, UPS, DHL, etc? I'm sure they've operated in Kenya for a long time, and have spent lots of brainpower on figuring out efficient locations and routes.