I think that gadget makers are underestimating the intensity of the emotions involved when a gadget is stolen. We have a strong sense of justice that's disproportionate to the actual value of the gadget.
I know that I feel better about my iPhone because of the stories where iPhone thieves have been tracked down and arrested - and I don't even have MobileMe!
I know that I feel better about my iPhone because of the stories where iPhone thieves have been tracked down and arrested - and I don't even have MobileMe!