You are getting down voted because browser vendors inventing their own tags based on their market research didn't work out so well last time, and the last thing we need is for that to even be suggested again. http://www.webreference.com/dev/html4nsie/prop.html is a list of the kind of crap they came up with. Marquee? Blink! Confusion over Embed and Object, which still exists somewhat to this day.